“Paulie wants a cracker!” zig takes a bite out of Vintas

Let’s face it, when was the last time you’ve seen a good ad for something as mundane as a cracker. Unless you dress them up like hors d’oeuvres, they only marginally beat out melba toast for snacktime blandness. 

But leave it to the folks at Toronto’s zig to come up with a campaign for Vinta crackers that stands well above the traditionally slight bar for the low-involvement category. The TV spots feature the tumultuous relationship between a woman and her cracker obsessed Jimmy Buffett fan of a boyfriend.

Campaign Credits:
Client: Dare Foods
Brand: Vinta Crackers
Agency: zig 
Executive Creative Director: Martin Beauvais
Associate Creative Director: Michael Clowater
Art Director: Niall Kelly
Writer: Michael Clowater
Writer: Peter Gardiner
Coach: Andy Macaulay
Planner: Tania Gregory 
Project Manager: Hayley Schipper
Print Production: Jen Dark 
Studio Artist: Dwain Jones
Agency Producer: Anna Tricinci
Production:
Production House: Smuggler@Soft Citizen
Director: Jun Diaz
Director of Photography: Adam Marsden
Executive Producer: Eva Preger, Link York, Patrick Milling Smith, Brian Carmody, Lisa Rich
Head of Production: Rob Burns
Line Producer: Cindy Marshall
Puppet-maker: Legacy Effects, Los Angeles
Puppeteer: Cari Finken
Post Production:
Editing House: School Editing
Editor: Griff Henderson
Editor’s Assistant: Tasha Litt
Post Effects: Method Studios, NYC
Music:
Music Company: RMW Music
Music Director’s Name: Ted Rosnick
Sound Designer: Ted Rosnick
Sound Engineer:  Tyson Kuteyi