Not to burst your bubble, but ANYBODY can go viral

Hey advertisers! Have you always wanted one of those slick viral ads that all the kids are talking about for your brand, but don’t have the budget for your agency to make it? Maybe you don’t know what you want, but it just has to be something, you know, viral.

Well worry no more! Introducing The Viral Test, a service that will incorporate your brand’s logo into a beautifully produced viral video FOR FREE! Yes, in no time at all, you’ll be all over YouTube, viralling it up with the big boys! Who cares if your brand has little or nothing to do with the viral itself… you’re viral now, baby! We even did it ourselves. Keep your eyes open for the ihaveanidea name in our version of the viral below.

Of course, things aren’t what they seem. The Viral Test is actually a campaign developed by Rapp France and Blue Film Production in Paris to demonstrate that there is far more to making a “viral” than throwing some cool shit on a screen and slapping a logo in it somewhere. The site directs advertisers to a case study to show how to go about creating a proper online video that has a far better chance of going viral and being successful.