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DUKE has Nike advertising something other than shoes
I’m sure we’ve all seen hundreds of ads for Nike from around the world over the years, from standard branding messages to ads about specific shoes. But I don’t think I can recall seeing a Nike ad for a specific product that wasn’t some kind of footwear.
Until now.
Paris based interactive agency DUKE has created a pair of ads for the AW77 Hoodie. The first features Manchester United and French National football star Patrice Evra in a 8-bit-Nintendoesque story of his career. The second spot stars Maxime Médard, fullback for French rugby team Stade Toulousain, with his story told in living tattoos.
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