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BETC Euro RSCG accentuates the positive for Peugeot

BETC Euro RSCG accentuates the positive for Peugeot thumbnail

Paris based BETC Euro RSCG are proving themselves quite skilled at creating ads that showcase computer graphic wizardry. Their Evian “Rollerbabies” spot was a huge YouTube hit a few months ago, and now they are back with a 45 second spot for the Peugeot 207, featuring beat-up American cars cheerfully singing “Ac-Cent-Tchu-Ate the Positive” while the popular subcompact drives about.

Get the Flash Player to see the wordTube Media Player.

The right brain could be wondering why a car not found in North America is driving around a world populated by classic Detroit steel, but the left brain should just sit back and enjoy the pretty colours and swingin’ soundtrack.






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