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“Stop thinking,” says Fred & Farid and Wrangler

“Stop thinking,” says Fred & Farid and Wrangler thumbnail

Back in June, Paris based agency Fred & Farid cleaned up in the Cannes Lions Press category, bringing home the Grand Prix for its “We Are Animals” campaign for Wrangler. Some people loved the beautiful photography and the bestial imagery, while others thought the campaign and its Cannes victory was just a big “wank.

F&F and Wrangler are back at it again, this time with a 45 second TV spot, asking people to “stop thinking”, perhaps losing those inhibitions that separates humans from animals…. because as they’ve been saying from the beginning, “we are animals.”

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