Zig & IKEA: preventing expletive filled arguments everywhere

Most ads often depict what happens when Joe Consumer uses Product X, but Zig of Toronto has created a 30 second spot for IKEA — voiced by Niles from Frasier — showing what doesn’t happen between a married couple when their lives are organized by a beautiful PAX wardrobe.

CREDITS:

Client: IKEA Canada

Product: PAX
Agency: zig
Executive Creative Director: Martin Beauvais
Associate Creative Director + Writer: Michael Murray
Associate creative director + Art Director: Jason Hill
Coach: Shelley Brown
Planner: Mark Aronson
Team Leader: Lesley Rivard
Project Manager: Natalie Sammut
Print specialist: Patti Ann Cochren
Photographer: Stacey Brandford
IKEA Designer: Janine Love
Studio managers: William Leung and Mazen Masour
Production manager: Jen Dark
Studio operator: Cade Chan
Retouching: Jeremy Thompson
Agency Producer: Alina Prussky
French Producer: Liliane Clune
Producer: Merrie Wasson
Executive Producer: Scott MacKenzie
Production Manager: Dave Watson
Production Coordinator: Pete Davidson
Director of Photography: Andrij Parekh
Production House: Radke
Director: Eric Lynne
Editing House: Panic & Bob
Editor: Brian Williams
Editor’s Assistant: Barry Potter
Transfer: Notch
Music Company: RMW
Music Director’s Name: Ted Rosnick
Sound Designer: Tyson Kuteyi
Media: Mindshare