Why didn’t the chicken make it across the road?

Today is back to school day in North America and elsewhere, with millions of kids saying goodbye to summer and hello to the daily grind of more pencils, more books, more teachers’ dirty looks.

Kids cable TV giant Nickelodeon’s in-house creative department has teamed up with director Harry Cocciolo of Tool of North America to create a spot for Safe Kids USA. The 30 second spot demonstrates what might happen when kids aren’t paying attention when travelling to and from school.

The Creds:
Client: Nickelodeon
Spots Title: Chicken

Agency: Nickelodeon Creative Advertising
VP/Creative Director: Pete Johnson
Design Director: Juan Carlos Gutierrez
Head Writer: Jared Elliotta
Project Manager: Mike Zermenoi
Producer: David DeLuca

Prod Company: Tool of North America
Director: Harry Cocciolo
DP: Mark Plummer
EP(s): Brian Latt, Jennifer Siegel
Line Producer: Lauren Bayer
Production Designer: Joaquin Grey

Editorial: Final Cut
Editor: Akiko Iwakawa
Producer: Brian Semple

Telecine: Technicolor/Complete Post