Zig, Toshiba ask “What If?”

There are many scenarios out there where you’d wish your electronics were just a little better. More durable, more secure, a longer battery life, better controls… you get the picture.

And according to Toronto based Zig, so do the engineers at Toshiba. They’ve been hard at work, developing technologies that will help you out in certain somewhat embarrassing situations. Zig presents these ideas in a campaign entitled “What If?”, which includes a website, print and TV/cinema spots.

While we at ihaveanidea all enjoy the ads, we can’t help but think that one of the fonts used for the campaign looks a little… familiar.