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Crispin, Lolz LLC are facial profiling for Coke Zero

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Last year, Crispin Porter + Bogusky took a giant leap into the world of Facebook for one of its clients, creating Burger King’s “Whopper Sacrifice”.Now they’ve teamed up with New York based interwebs artistes Lolz LLC to put together more Facebook coolness, only this time around it’s for Coke Zero. 

Introducing the Coke Zero Facial Profiler. The idea? If Coke Zero has Coke’s taste, maybe somebody out there has your face? What it does is it searches all of your tagged Facebook photos for pics of your face, weeds out the ones where the pic is actually of your back, your feet or not of you at all, then searches for others who look like you.

Either I’m too pretty and there’s nobody in the world quite like me (an entirely possible scenario) or the project is still in its early stages and there aren’t enough faces in the database yet (the real scenario) but the system hasn’t found a match for me yet.






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