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JWT shows integrity through the eyes of a paparazzi

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There are few people more reviled for doing their jobs than the paparazzi. That reputation doesn’t come from thin air; many of them invade the personal lives of others just to make a quick buck.

And then there are those like the cameraman featured in this 60 second spot for HSBC by the folks at JWT London. Entitled “Integrity”, it’s part of a campaign that highlights how personal values influence investment decisions.

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