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“Dude, I could like totally smoke me a lamb chop, man.”
Forty years ago (give or take a few weeks) one of the most celebrated musical gatherings in history took place in White Lake, New York. Jimi Hendrix, Janis Joplin, The Who, The Band, The Grateful Dead and many others performed in a muddy old farmer’s field for three days in front of half a million people. There was peace, harmony… and plenty of drugs.
Sydney based agency BMF decided to bring back the feeling of Woodstock in a tongue-in-cheek 45 second spot for Meat & Livestock Australia.
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Take two bites and pass.
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