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Castrol is the solution for engine baldness, says O&M Brazil
met⋅a⋅phor [met-uh-fawr, -fer]
–noun
something used, or regarded as being used, to represent something else; emblem; symbol.
Leave it up to the folks at Ogilvy & Mather Sao Paulo to equate an underperforming car engine with baldness. That’s exactly what they do here in this amusing TV spot for Castrol Eco-Flex, a motor oil designed for flexible fuel cars.
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