Become a Member
Proudly Sponsored By
inbox / news and updates from IHAVEANIDEA and around the industry
IHAVEANIDEA.ORG > inbox >  Cole & Weber pull together some Olympic spirit

the inbox by month


Cole & Weber pull together some Olympic spirit

Cole & Weber pull together some Olympic spirit thumbnail

When most people think of the Olympics, they think of a global athletic event that takes place once every four years (or every two years if you’re from a country that follows winter sports). The Games bring about a positive feeling of unity through sport, and the International Olympic Committee would like that spirit to thrive ever day of every year, not just around the Games themselves.

Seattle ad agency Cole & Weber United created a 60 second ad for the IOC that drives this feeling home. Entitled “All Together Now”, the animated spot debuted during the 12th IAAF World Championships in Athletics in Berlin — where Olympic champion Usian Bolt just destroyed his own 100m and 200m world records — and the campaign will roll out globally next month.

Get the Flash Player to see the wordTube Media Player.

There’s also a pretty cool “Making Of” video.

Get the Flash Player to see the wordTube Media Player.

Of course Cole & Weber won’t have to wait too long to catch Olympic fever. Being in Seattle, they’re only a short distance away from Vancouver, Canada, home of the 2010 Winter Games this coming February.

CREDITS:

Title: All Together Now                                                
Agency: Cole & Weber United
Executive Creative Director: Todd Grant
Art Director: Scott Fero
Copywriters: Jake Baas and Greg Lane
Executive Producer/Broadcast Producer: Pete Anderson            
Production Company: Nexus Productions
Director: Fx & Mat
Executive Producers: Charlotte Bavasso and Christopher O’Reilly
Head of Production: Julia Parfitt
Producer: Christine Ponzevera                                                
Project Lead: David Fleet
Animation: Nexus Productions
Compositing: Nexus Productions         
Sound Design: Wave, London
Sound Designer: Stuart Welch
Music: Brains and Hunch
Producer: Tonic/Susan Stone






RELATED INBOX STORIES

RECENTLY IN THE INBOX

DID YOU CATCH THESE STORIES?

The Escape Pod gets in a bit of a pickle on a Claussen journey thumbnail The Escape Pod gets in a bit of a pickle on a Claussen journey

OLDER INBOX STORIES

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy