Cole & Weber pull together some Olympic spirit

When most people think of the Olympics, they think of a global athletic event that takes place once every four years (or every two years if you’re from a country that follows winter sports). The Games bring about a positive feeling of unity through sport, and the International Olympic Committee would like that spirit to thrive ever day of every year, not just around the Games themselves.

Seattle ad agency Cole & Weber United created a 60 second ad for the IOC that drives this feeling home. Entitled “All Together Now”, the animated spot debuted during the 12th IAAF World Championships in Athletics in Berlin — where Olympic champion Usian Bolt just destroyed his own 100m and 200m world records — and the campaign will roll out globally next month.

There’s also a pretty cool “Making Of” video.

Of course Cole & Weber won’t have to wait too long to catch Olympic fever. Being in Seattle, they’re only a short distance away from Vancouver, Canada, home of the 2010 Winter Games this coming February.

CREDITS:

Title: All Together Now                                                
Agency: Cole & Weber United
Executive Creative Director: Todd Grant
Art Director: Scott Fero
Copywriters: Jake Baas and Greg Lane
Executive Producer/Broadcast Producer: Pete Anderson            
Production Company: Nexus Productions
Director: Fx & Mat
Executive Producers: Charlotte Bavasso and Christopher O’Reilly
Head of Production: Julia Parfitt
Producer: Christine Ponzevera                                                
Project Lead: David Fleet
Animation: Nexus Productions
Compositing: Nexus Productions         
Sound Design: Wave, London
Sound Designer: Stuart Welch
Music: Brains and Hunch
Producer: Tonic/Susan Stone