Fitzgerald vs. Polamalu! Tyson vs. Ali! Feel the Heat!

It’s EA Sports Day here at ihaveanidea, as we’ve received two different ads in our mailbox featuring the video game giant with a penchant for kick-ass sports titles.

First up: Madden NFL ’10, the latest installment of the legendary (American) football game. The spot, created by San Fran agency Heat and directed by Jake Scott of NSA Films, features a showdown between last season’s Super Bowl finalists Pittsburgh Steelers and Arizona Cardinals. What starts as a clash between Cardinals’ WR Larry Fitzgerald and Steelers’ safety Troy Polamalu quickly escalates into something much, much bigger… thanks to some sweet post production effects help from The Mill.

Switching from football to boxing, Fight Night 4 has been getting rave reviews, and while great gameplay and graphics have something to do with it, I’m sure that the ability to make a perfect match between Muhammad Ali and Mike Tyson might add to its appeal.

This :30 second spot is also by Heat, with direction by Dave Hullin and Andy Walker of Framestore and awesome audio work by Tony Volante of Sound Lounge and Marshall Grupp of Marshall Grupp Sound Design.

CREDITS

Title: Push
Agency: Heat
Creative Director: Steve Stone
ACD/Copywriter: Warren Cockrel
Art Director: Anna Rowland
Producer: Chris Weldon
Director: Jake Scott
Production Company: RSA Films
Editorial Company: FilmCore SF
Editor: Doug Walker
Post Production: The Mill / Los Angeles
Flame Artist: Tara DeMarco
VFX Producer: Lee Pavey

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Title: Tyson
Agency: Heat
ECD: Steve Stone
Copywriter: James Duffy
AD(s): Faruk Sagcan, Woody Kurupintsiri
Broadcast Producer: Susan Crimley
Production/Visual Effects: Framestore
Director: Dave Hullin & Andy Walker
Lead Lighting: Andy Walker
Lead Animator: Kevin Rooney
Executive Producer: Laney Gradus
Senior Producer: Jenn Dewey
Music Director: Tyler Brown
Sound Design: Marshall Grupp Sound Design
Sound Designer: Marshall Grupp
Audio Post: Sound Lounge
Mixer: Tony Volante