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VW up for review; Crispin says “No thanks”

VW up for review; Crispin says “No thanks” thumbnail

It’s always big news when Crispin Porter + Bogusky hooks up or parts ways with a new account. Hell, it’s big news when Alex has a sandwich for lunch. So when Volkswagen announced this afternoon that they were putting their CP+B handled account up for review and that Crispin declined the invitation to pitch, it was blasted all over the industry pubs and blogs.

According to the reps at Crispin, this will not result in any layoffs at their offices, and they’ll continue to handle the account until the end of the year. Could this mean they have a replacement account all lined up? 

And where will VW end up? They haven’t selected any agencies to pitch as of yet, but there must be a ton of them out there salivating to work on a car brand that has been more resilient in these economic times than their US counterparts. A growing market share, a takeover of Porsche, this is turning out to be an interesting year for Volkswagen.

Any guesses in the ihaveanidea crowd as to which agency will land the German prize?






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