Become a Member
Proudly Sponsored By
inbox / news and updates from IHAVEANIDEA and around the industry
IHAVEANIDEA.ORG > inbox >  Don’t “criterize” on W+K Portland when it comes to Nike

the inbox by month


Don’t “criterize” on W+K Portland when it comes to Nike

Don’t “criterize” on W+K Portland when it comes to Nike thumbnail

Hey have you seen the latest take on a rap video to come from an ad agency? No, not the Crispin interns, we’re talking about “Don’t Criticize (Hyperize)” by the Hyperizers — a full length music video spot for the Nike Hyperize by Wieden + Kennedy Portland.

Get the Flash Player to see the wordTube Media Player.

The rap artists — Fog Raw, Velvet Hoop, Chief Blocka and Ice-O — are actually Mo Williams of the Cleveland Cavaliers, Kevin Durant of the Oklahoma City Thunder, Andre Iguodala of the Philly 76erd and Rashard Lewis of the Orlando Magic respectively. The video, which also features genuine West coast legend DJ Quik, has all the lighthearted madness of a Digital Underground video, with some White Men Can’t Jump mixed in there for good measure… both references are probably before all four of the young NBA stars’ times, but not lost on the W+K crew.

Between this and that P-Rod spot featuring a 17 year old Ice Cube song, I’m starting to think that Wieden must have hired King Tee as a creative director.






RELATED INBOX STORIES

RECENTLY IN THE INBOX

DID YOU CATCH THESE STORIES?

The Escape Pod gets in a bit of a pickle on a Claussen journey thumbnail The Escape Pod gets in a bit of a pickle on a Claussen journey

OLDER INBOX STORIES

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy