Wing shows just how long Downy’s scent can last

“Downy Ultra fabric softener is soooo fresh.”

“How fresh is it?”

It’s so fresh that… well take a look for yourself in this 30 second Spanish (and English subtitled) spot made by Wing, a New York HQ-ed agency that specializes in Hispanic advertising.

Hey, you never know, the first guy’s genitals could naturally smell like potpourri.

CREDITS

Chief Creative Officer: Gustavo Asman
Associate Creative Director: John Castrillón
Producer: Nadina Steimberg
Account Director: Ana Franco
Account Executive(s): Verónica Paz
Head of Strategy: Lee Maicon
Associate Strategy Director: Mari Provi Florez
Production Company: America Filmworks
Director: Sebastián Orgambide
Director of Photography: Alejandro Giuliani
Executive producer: Marcia Jaes
Line Producer: Mariano Antonietti
Editing House: Red Car
Editor: Juan Pablo Cadaveira
Producer: Francess Tom-Sahr
Sound Design: Mixology Lab
Sound Designer: Luis F. Herrera
Audio Mix: Mixology Lab
Mixer: Luis F. Herrera