Glenfiddich agency-hunting for global account

In a story that is sure to rock the household of ihaveanidea’s prez, Glenfiddich is hunting for an agency to handle their global account, worth $16 million US. According to Campaign UK, they’re looking to relaunch the whisky around the world. The winning agency will be briefed with creating a global campaign to promote this relaunch. 

Glenfiddich is the best selling single malt Scotch whisky in the world, accounting for approximately 35% of all single malt sales, 15% of which was purchased by Ignacio Oreamuno.