Dare wants everyone playing football, “whatever your level”

Everybody remembers 72 & Sunny’s awesome Nike spot from last year, a first person look at the guts and glory of professional football as filmed by Guy Ritchie. Well London based digital agency Dare has created an online… spoof? Remake? An homage to the acclaimed spot, only this time it’s for The Football Association — England’s governing body of all things footy — and it’s aimed at encouraging amateur football.

The tagline is a nice twist of the Nike one; instead of “Take It To The Next Level”, Dare’s spot wants people to get involved at “Whatever Your Level” But what does the ihaveanidea audience think? Too close to the original spot? Do you need the first to appreciate the second?