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Zig brings in Gary Coleman! Whoo hoo! (oh yeah, it’s for New York Fries)
ihaveanidea Inbox Rule #529b: any ad submission featuring Gary Coleman goes to the front of the line.
New York Fries, a fast food restaurant that, despite its name is headquartered in Canada with locations in the Middle East and Asia, is hitting that landmark 25th anniversary. Their agency of record, Toronto’s Zig, is helping them celebrate with a campaign that brings back things that were relevant back when the company was brand new… hence Gary Coleman appearing in a print/poster ad.
According to the press release, this is the tip of the iceberg, as later on, New York Fries and Gary Coleman go…
AUGMENTED REALITY!
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