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Scholz & Volkmer, adidas bring “12th man” to life online

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Calling all ihaveanidea fans who  1) understand German 2) love soccer 3) are into cool live advertising stunts or 4) any combination of the three!

Wiesbaden based agency Scholz & Volkmer has created an online campaign for adidas, where legendary German team FC Bayern’s fans — often called the team’s “twelfth man” — will control the actions and activities of a more literal twelfth man. FC Bayern superfan “Frerk Ohm” is attempting to become the ‘official twelfth man’ and other fans can help him… or I suppose hinder him if they give him tasks that are impossible for average people to do, even if they’re in a slick adidas kit.

The live interactive part on the site begins at 4:00 PM local time today. For those of you on ihaveanidea time, that’s 10:oo AM, roughly 25 minutes from now. That gives you a few minutes to brush up on your German! To catch all the action click right here.






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