Rethink goes gorilla/guerrilla for Parissa Wax Strips

There haven’t been very many summer-ish days in ihaveanidea-land this year, but the Pacific Northwest has been enjoying some unusually warm and dry weather… perfect for heading out to the beach!

Vancouver based agency (and ihaveanidea fans) Rethink has taken advantage of the hot season, and has unleashed this unique advertising medium on the city’s beach-going crowd. Yes, it’s an ad for Parissa Wax Strips, and yes, it’s written into a man’s unsightly back hair.

We do observe the edges of a bathing suit in the photo, which means he might’ve bypassed Wreck Beach, Vancouver’s famous nude public summer spot. We’d hate to see that he had the company’s URL or something branded… elsewhere.