TBWA\Chiat\Day lights it up with Jordan for Gatorade

Gatorade may have gone all hip and cool by rebranding themselves as “G”, but when it’s time to really shine (figuratively and literally), it’s hard to top the greatest basketball player (and Gatorade pitchman) of all time.

A few weeks ago, TBWAChiatDay Los Angeles created a giant mosaic of over 14,500 inverted Gatorade bottles in just about every flavor in existence. The bottles were arranged on specially designed lightboxes, and when evening came, they flipped the switch, revealing a glowing Michael Jordan dunk to the residents of Chicago.

This stunning display was done to promote limited edition Michael Jordan bottles of Gatorade.

Nowadays every cool advertising stunt has a “Making Of” video, and this MJ ‘Performance Art’ is no exception.