TAXI chases cheese for Dairy Farmers of Canada

You know those sports skills we talked about in the last Inbox post? Well it looks like the residents of British Columbia can put those skills to work a few weeks from now by chasing cheese down a mountain.

This August marks the 2nd Annual Canadian Cheese Rolling Festival, a raucous event being held in Whistler, the world famous ski resort town north of Vancouver. The event was created by TAXI Vancouver for Dairy Farmers of Canada, and the centrepiece of the festival is a mad dash down the side of Whistler Mountain while chasing an 11-pound wheel of cheese.

The festival is based off of a similar event that has been taking place in Gloucester, England for the past two centuries. 

TAXI has whipped up a cinema spot that’s making the rounds in Vancouver theatres, plus some print executions and a mirror decal.

I love cheese as much as the next guy, but I don’t think I’m willing to break my neck for it. 

CREATIVE CREDITS 
CLIENT: Dairy Farmers of Canada, Solange Heiss, assistant Director, marketing and nutrition communications 
PRODUCT OR SERVICE: Canadian Cheese 
CREATIVE DIRECTOR: Michael Mayes 
WRITER: Nikki Jobson 
ART DIRECTOR: Chris Zawada 
ACCOUNT DIRECTOR: Ben Tarr 
ACCOUNT MANAGER: Steve Howard   
PHOTOGRAPHER: Patrick Norman Photography 
DIGITAL IMAGING: Chris Zawada, Jan Day 
PRINTER: Epic Imaging 
OUTDOOR COMPANY: Lamar Transit Advertising 
MEDIA AGENCY: M2 
PRODUCTION COMPANY: TAXI Toronto 
PRODUCTION HOUSE PRODUCER: Kevin Saffer 
FREELANCE PRODUCER: Shelley Stevens 
DIRECTOR: Rob Scarborough 
CINEMATOGRAPHER: Rob Scarborough 
POST-PRODUCTION: JMB Post 
EDITOR/COMPOSITOR/ONLINE: JMP Post  
SOUND HOUSE: Wayne Kozak Audio Productions 
SOUND DESIGN: Wayne Kozak Audio Productions  
CASTING: Patrick Norman 
TYPOGRAPHER/MAC ARTIST: Jan Day  
AGENCY BROADCAST PRODUCER: Kevin Saffer 
AGENCY PRINT PRODUCER: Zorina Baksh