Droga5, Virgin Blue wrap up 4320LA.com

The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.

That was the scenario cooked up by Droga5 Sydney to promote V Australia‘s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend. While the trip alone was probably worth it,by completing the challenge, the three gentlemen take home the grand prize: round the world tickets on V Australia and Virgin Atlantic. I’m guessing they don’t have to use Twitter on that trip.

The entire experience can be be seen over at 4320LA.com, and was filmed for use in a future campaign, as well as for inflight entertainment on V Australia flights.

Thanks to Campaign Brief Australia for this story.