DDB Canada: Sports skills are life skills

When I was a kid, I participated in a few sports. There was the usual swimming and softball that so many youngsters get involved in, but I was also fortunate enough to test my mettle at fencing. It wasn’t nearly as exciting as I thought it would be, but as an adult, I know I should now be able to handle myself better than the average person in the event of an impromptu Zorro attack.

DDB Canada’s much lauded Vancouver office has created a campaign for KidSport, which aims shows that missing out on skills learned through playing sports as children can lead to embarrassing situations in adulthood.

CREDITS
TV titles:  Life Preserver, Dunk Slam, Post-its
Agency:  DDB Canada, Vancouver
Creative directors:  Cosmo Campbell and Dean Lee

Copywriter:  Neil Shapiro
Art director:  Chris Moore
Agency producer:  Sue Bell
Account management:  Terra Cochrane, Brett MacFarlane
Film company:  Industry Films
Director:  Adam Goldstein
Cameraman:  John Houtman
Line Producer:  Marcie Harriott
Post-production company:  JMB Post
Editor:  Daniel Pruger
Colourist:  Randy Egan
Casting:  Kathleen Widdows Casting
Audio Company:  KOKO Productions
Audio House Producer:  Murray Price
Audio House Engineer: Murray Price