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News from July 2009

TAXI chases cheese for Dairy Farmers of Canada

You know those sports skills we talked about in the last Inbox post? Well it looks like the residents of British Columbia can put those skills to work a few weeks from now by chasing cheese down a mountain.

This August marks the 2nd Annual Canadian Cheese Rolling Festival, a raucous event being held in Whistler, the world famous ski resort town north of Vancouver. The event was created by TAXI Vancouver for Dairy Farmers of Canada, and the centrepiece of the festival is a mad dash down the side of Whistler Mountain while chasing an 11-pound wheel of cheese.

DDB Canada: Sports skills are life skills

When I was a kid, I participated in a few sports. There was the usual swimming and softball that so many youngsters get involved in, but I was also fortunate enough to test my mettle at fencing. It wasn’t nearly as exciting as I thought it would be, but as an adult, I know I should now be able to handle myself better than the average person in the event of an impromptu Zorro attack.

Acclaimed ECD Yasmin Ahmad passes away

Sad news from the Malaysian ad industry this weekend, as acclaimed Leo Burnett Kuala Lumpur ECD Yasmin Ahmad passed away over the weekend at the age of 51 after suffering a stroke last week.

Droga5, Virgin Blue wrap up 4320LA.com

The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.

That was the scenario cooked up by Droga5 Sydney to promote V Australia’s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend.

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