Forsman & Bodenfors: come into IKEA’s closet

We all know there are two things the Swedes kick ass at:

• interactive online advertising and branding
• affordable, chic furniture

Gothenburg based superstars Forsman & Bodenfors are back at it, once again combining their talents in the former with IKEA. This time around, they’re inviting everybody to take a moment to Come In To The Closet..

McCann Erickson gives MasterCard some “Priceless Picks”

Earlier this week we showed you a new Google feature called “Favorite Places” which lets users find restaurants, shops, galleries and landmarks as recommended by famous celebrities.

Now the folks over at McCann Erickson in New York have developed an iPhone app for MasterCard called “Priceless Picks.” It’s similar to Google’s “Favorite Places”, except this one is generated by everyday people, not by folks like Tony Hawk and Moby.

Elephants jumping out of UFOs for Samsung. Seriously.

Filming people’s reactions to branded flash mobs? That’s so yesterday’s news. The Viral Factory in London has gone well beyond that when it filmed people reacting to elephants bungee-jumping from a UFO over Piccadilly Circus.

But WAIT, there’s more! BBDO “infotains” for FedEx

Who likes printing documents and shipping packages ladies and gentlemen? The ihaveanidea team sure doesn’t! But BBDO has the answer to make all your office related headaches disappear! Yes, the New York office of this worldwide agency network has created five web informercials to promote FedEx and its many services.

RECENTLY IN THE INBOX

• Where in the World is the IHAVEANIDEA Team?
• JWT London is turning the air Pear
• Down with the King: McGarryBowen’s new direction for BK
• Leo Burnett Sydney and Bundaberg are back… heaven help us all
• The Big Ad Gig goes down in history
• Hey Whipple, Roast This! GSD&M lets everyone say farewell to Sullivan

DID YOU CATCH THESE STORIES?

• Sony goes back to Balls with Crayon for Wimbledon
• David&Goliath bring long lasting intensity to Universal Studios
• Revolution is for “The Birds” says Marcel Worldwide & France 24
• Cundari goes balls through the wall for BMW
• Taxi battles for beauty with Internet Explorer 9
• Camp + King, Old Navy want you dressing like some guys, not like others

OLDER INBOX STORIES

• Publicis Mojo puts the “super” in Hahn Super Dry
• Wrath of Cannes 5 kicks it up a notch with Tony Hawk
• Mother London shows Stella Artois a little respect
• Donkeys and voles and bears, oh my! ING fables by BMB
• TBWA\Chiat\Day NY and Starburst: you know the drill…
• Turkeys make better burgers than babysitters, says D&G and Carl’s Jr.