Bottled water gives you super-herpes

Okay, that headline is a bold-faced lie, as is just about everything in this campaign by NYC based DiMassimo Goldstein for Tappening, an organization committed to promoting the benefits of tap water and the drawbacks of bottled water and the plastic containers it is generally found in.

The basic concept: bottled water companies often use imagery of mountain glaciers and pristine streams to imply that’s where their water comes from. Tappening says such imagery is misleading, and these companies do more harm to the environment than the images imply.

Tappening has decided that if the bottled water companies can lie, so can they.

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Accompanying the out of home wild posting campaign is a website, startalie.com, which allows you to select from a growing list of completely fabricated bullshit “facts” about bottled water — or invent your own and add to this list — and spread the lie through email Facebook, Twitter and Digg.