“‘Sexual’ sausages … unsuitable for children”

And the award for best headline of the day in an ad industry publication goes to Campaign UK, for its story on the UK’s Advertising Standards Authority coming down hard and fast on London based agency Quiet Storm‘s radio ads for Mattessons smoked sausages.

Here are two of the spots in question:

The funny thing is that if these spots aired in North America, there would be public outrage. But in Britain, the ASA fully understand and accept the innuendo and double entendres, they just ask that Mattesson’s stick their sausage in a later time slot, one where kids will be less likely to hear them.

The full story can be found right here.