BBDO West, Tool trash the beach, 60s style!

Am I the only person out there who wanted to punch Frankie Avalon in his smiling yap after seeing him and Annette Funicello in one of those 1960s beach movies?

San Fran’s BBDO West teamed with director Geordie Stephens of Tool of North America  to poke fun at those saccharine gagfests in this 60 second spot for Keep California Beautiful.  The ad use the same iconic imagery of beach flicks, throws in a few dirty diapers, used condoms and hypodermic needles, and comes out with a piece designed to remind people to clean up after themselves after a day at one of the Golden States’s famous beaches.

CREDITS

Client: Keep California Beautiful
Spots Title: Beach Party
Air Date: July 2009

Agency: BBDO West
ECD(s): Jim Lesser, Jon Soto
CD/AD: Roz Romney
CD/Copy: Neil Levy

Prod Company: Tool of North America
Director: Geordie Stephens
DP: Ross Richardson
EP(s): Brian Latt, Jennifer Siegel
Line Producer: Jeff Tanner
Production Designer: Peter Benson

Editorial: The Whitehouse Post
Editor: Dan Oberle
Asst Editor: Jeff Carter
Producer: Joni Wright

Telecine: New Hat
Colorist: Beau Leon

Online Company: Vendetta
Online Artist: Shauna Prescott

Title Design: Superfad

Music: Human Worldwide

Audio Post: Lime
Mixer: Joel Waters

Shoot Location: Westward Beach, Malibu, CA