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Belgian duo driven to create a new font for Toyota

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As a copywriter, I’m pretty content with Arial 12-point type, but we at ihaveanidea truly understand the need to go beyond. And Pierre and Damien, the Brussels-based design duo of pleaseletmedesign have certainly taken font design to the next level. With the help of some fancy software and a professionally driven new Toyota iQ, they’ve designed a new font based on… well, just watch.

Get the Flash Player to see the wordTube Media Player.

The Toyota iQ font is free to download from Toyota’s Belgian site, right here.

Now if you’ll excuse us, the ihaveanidea team is gonna get some paint and do donuts in the parking lot all afternoon.






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