W+K gives P-Rod a “good day” for Nike

Poor Paul Rodriguez. He famous in the world of skateboarding, but alas, that’s a sport with only one household name, and it isn’t him. Heck, in most mainstream circles Paul’s father is more famous than he is.

But real skaters know exactly who he is and show him love, as does Nike, which is just releasing its third P-Rod skateboarding shoe, the Zoom Air Paul Rodriguez III.

Belgian duo driven to create a new font for Toyota

As a copywriter, I’m pretty content with Arial 12-point type, but we at ihaveanidea truly understand the need to go beyond. And Pierre and Damien, the Brussels-based design duo of pleaseletmedesign have certainly taken font design to the next level. With the help of some fancy software and a professionally driven new Toyota iQ, they’ve designed a new font based on… well, just watch.

Yeti meets yeti thanks to Leagas Delaney, Anonymous

This year, Eastern European auto manufacturers Škoda launched a brand new mini SUV called the Škoda Yeti. To promote the new vehicle, the company turned to Prague’s Leagas Delaney Praha and John Dolan, director for Anonymous Content (which really isn’t all that anonymous since I just gave his name)

RECENTLY IN THE INBOX

• Where in the World is the IHAVEANIDEA Team?
• JWT London is turning the air Pear
• Down with the King: McGarryBowen’s new direction for BK
• Leo Burnett Sydney and Bundaberg are back… heaven help us all
• The Big Ad Gig goes down in history
• Hey Whipple, Roast This! GSD&M lets everyone say farewell to Sullivan

DID YOU CATCH THESE STORIES?

• Sony goes back to Balls with Crayon for Wimbledon
• David&Goliath bring long lasting intensity to Universal Studios
• Revolution is for “The Birds” says Marcel Worldwide & France 24
• Cundari goes balls through the wall for BMW
• Taxi battles for beauty with Internet Explorer 9
• Camp + King, Old Navy want you dressing like some guys, not like others

OLDER INBOX STORIES

• Publicis Mojo puts the “super” in Hahn Super Dry
• Wrath of Cannes 5 kicks it up a notch with Tony Hawk
• Mother London shows Stella Artois a little respect
• Donkeys and voles and bears, oh my! ING fables by BMB
• TBWA\Chiat\Day NY and Starburst: you know the drill…
• Turkeys make better burgers than babysitters, says D&G and Carl’s Jr.