The Wicked Sick Project

You know, we here at ihaveanidea are not all-seeing, all-knowing ad guys. Sometimes cool things completely slip by us unnoticed. And sometimes we see things and it doesn’t click in that they have anything to do with the advertising world.

With that in mind, may we present The Wicked Sick Project.

Now you might remember from a few months back, the blogosphere was abuzz over an eBay ad for a BMX bike with a product description that spat in the faces of mere mortals and achieved awe-inspiring levels of awesomeness:

This is a max wicked sick BMX. It’s a Reliance Boomerang and it’s done heaps of maximum extreme stunts. I have mostly done stunts on this bike since forever. Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx. Some details about sickmax BMX: Comes with everything you see including: TOPS AS SUSPENSION REAR FORKS!! 2 x wheels 1 x seat I will even thrown my sick BMXing name for FREE – Wicked Styx. Has minor surface rust on handlebars and front forks (easily removed). More rust on rear forks (as shown in pics). Tyres hold air but are pretty old. Basically, it’s an old BMX, but it’s radness is still 100% in tact. Tricks I have done on this BMX: Endos – 234. Sick Wheelies – 687. Skids – 143,000. Bunny Hops – 2 (my brother dared me to do them, which I did because I’m Rad to the power of Sick). Flipouts – 28. Basically if you buy this bike you will instantly become a member to every club that was ever invented, worldwide, because you will be awesome. Pick up from Richmond in Melbourne. Throw your hands in the air like you just don’t mind.

But it only recently came across our desks that the whole thing was an experiment by a creative team at George Patterson Y&R in Melbourne.

Watch the whole rad to the power of sick results below.