Some beautiful words on Scrabble’s “The Beautiful Word”

To quench your thirst for advertising knowledge over the weekend, we’ve found a really interesting read over at Jawbone. Managing Editor Todd Denis has an article on those really trippy Scrabble “The Beautiful Word” TV spots by Ogilvy & Mather Paris, as well as an interview with Antoaneta Metchanova, Art Director of the campaign.

RECENTLY IN THE INBOX

• Where in the World is the IHAVEANIDEA Team?
• JWT London is turning the air Pear
• Down with the King: McGarryBowen’s new direction for BK
• Leo Burnett Sydney and Bundaberg are back… heaven help us all
• The Big Ad Gig goes down in history
• Hey Whipple, Roast This! GSD&M lets everyone say farewell to Sullivan

DID YOU CATCH THESE STORIES?

• Sony goes back to Balls with Crayon for Wimbledon
• David&Goliath bring long lasting intensity to Universal Studios
• Revolution is for “The Birds” says Marcel Worldwide & France 24
• Cundari goes balls through the wall for BMW
• Taxi battles for beauty with Internet Explorer 9
• Camp + King, Old Navy want you dressing like some guys, not like others

OLDER INBOX STORIES

• Publicis Mojo puts the “super” in Hahn Super Dry
• Wrath of Cannes 5 kicks it up a notch with Tony Hawk
• Mother London shows Stella Artois a little respect
• Donkeys and voles and bears, oh my! ING fables by BMB
• TBWA\Chiat\Day NY and Starburst: you know the drill…
• Turkeys make better burgers than babysitters, says D&G and Carl’s Jr.