Philips, Glue London talk about sex. A lot.

Boy, it really seems like Philips has a handle on this Twitter thing. A few weeks ago, we posted a piece in The Inbox about Tribal DDB Amsterdam’s Philips vs. Anything campaign, which heavily involved the microblogging technology. This tim around, they’ve teamed with kick-ass Glue London to promote the Philips “Sensual Massager”.

BBDO Argentina: How about a nice cold…”PECSI”?!

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.

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