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True value of a Gold Lion? Nothing
Making the rounds these past few days is a video by Leuven, Belgium agency Boondoggle, who took their recently won five Gold Lions to the gold and jewellery mavens of Antwerp to be appraised. After peeling back the gold coloured layer, the agency was shocked to learn that the Lions did not contain chocolate.
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Boondoggle won its stash of worthless junk in the Cyber, Media and Direct categories.
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