Crispin comes clean with Domino’s “American Legends” stunt

Is it an environmental message? Is it just another form of graffiti?  Whatever you call it, Crispin Porter + Bogusky has teamed up with GreenGraffiti to literally take their message to the streets of New York, LA and Philly to promote Domino’s American Legends pizzas.

Using GreenGraffiti’s technique of water-blasting images into the grime on streets and sidewalks, Crispin had strategically placed 220 Domino’s American Legends logos throughout the three cities. Pizza fans are then encouraged to seek out these pieces of environmental graffiti and take their snapshots with them. The first 250 people who send in their pics will receive a gift card for one free American Legends pizza.