English beer trounces Australian brew in a campaign by DLKW

The 2009 Ashes series has officially kicked off, pitting the Australian national cricket team against England, in a long standing rivalry that might puzzle North Americans as much as the game of cricket itself. Trust us, it’s a big deal in the UK, and tensions are running high… only to be cooled off by rain delays in Cardiff, Wales.

A few days ago we posted an Aussie beer campaign by Droga5 Sydney that was timed for The Ashes. You can hardly expect English breweries and their agencies to take this lying down, so to keep the insults and rivalries flowing here’s a print and outdoor campaign for Marston’s Pedigree Ale by London agency Delaney Lund Knox Warren (DLKW).

Thanks to Campaign UK for this one.