W+K London has an all-new Platform

Wieden + Kennedy has done some pretty cool, unorthodox things in past to generate new ideas and to attract people who can up with them. W+K 12 has been quite a school of hard, loving knocks for those lucky enough to make the cut, and last year’s “Seeking” and “Side” experiments generated a lot of great thinking from people who had little or nothing to do with the ad biz.

Well it looks like they’re at it again.

W+K London is in the middle of launching Platform, a new division that seems to be a natural progression of the (sorry to use the cliché) “out of the box” thinking involved in “Seeking”. Platform will be staffed by problem solvers, big thinkers… who don’t have advertising backgrounds. The project will be headed up by W+Kers Sam Brookes and Lucy Collier, and will last from six to nine months.

Platform doesn’t officially start until this September, but applications are being accepted right now through the Platform website until July 10th. 

So burn your portfolio and hawk that Lion or Pencil that you thought would get you a job at W+K, and head on over to Platform!