the inbox by month

News from July 2009

Award Show Bedlam! Eurobest, London International, Loeries news

Lots of news for three big awards shows today. First up, the 2nd Annual Eurobest Advertising Festival has announced that delegate packages are now on sale. This festival takes place at the Beurs van Berlage in Amsterdam on November 25–27th.

Man < Dairy Milk, says Del Campo Nazca Saatchi & Saatchi

Sincere apologies are often difficult to muster up, as seen in this TV spot by Buenos Aires agency Del Campo Nazca Saatchi & Saatchi for Cadbury Dairy Milk. As a young man opens up to his miffed girlfriend, as a Cadbury graphic displays how many squares of a Dairy Milk bar his kind words and actions are worth.

Zig brings in Gary Coleman! Whoo hoo! (oh yeah, it’s for New York Fries)

ihaveanidea Inbox Rule #529b: any ad submission featuring Gary Coleman goes to the front of the line.

New York Fries, a fast food restaurant that, despite its name is headquartered in Canada with locations in the Middle East and Asia, is hitting that landmark 25th anniversary.

Rethink goes gorilla/guerrilla for Parissa Wax Strips

There haven’t been very many summer-ish days in ihaveanidea-land this year, but the Pacific Northwest has been enjoying some unusually warm and dry weather… perfect for heading out to the beach!

Vancouver based agency (and ihaveanidea fans) Rethink has taken advantage of the hot season, and has unleashed this unique advertising medium on the city’s beach-going crowd.

Scholz & Volkmer, adidas bring “12th man” to life online

Calling all ihaveanidea fans who 1) understand German 2) love soccer 3) are into cool live advertising stunts or 4) any combination of the three!

Hamburg based agency Scholz & Volkmer has created an online campaign for adidas, where legendary German team FC Bayern’s fans — often called the team’s “twelfth man” — will control the actions and activities of a more literal twelfth man.

TBWA\Chiat\Day lights it up with Jordan for Gatorade

$TBWA\Chiat\Day lights it up with Jordan for Gatorade thumbnail$

Gatorade may have gone all hip and cool by rebranding themselves as “G”, but when it’s time to really shine (figuratively and literally), it’s hard to top the greatest basketball player (and Gatorade pitchman) of all time.

A few weeks ago, TBWAChiatDay Los Angeles created a giant mosaic of over 14,500 inverted Gatorade bottles in just about every flavor in existence.

Wendy’s jumps to Kaplan Thaler

The band has stopped playing on yet another round of Wendy’s agency musical chairs.

According to AdAge, the fast food giant has handed over the steering wheel of the $300 million account to New York’s Kaplan Thaler, as the fast food giant struggles to find its post-Dave Thomas voice. Kaplan Thaler was up against the likes of The Martin Agency, BBH, Venables Bell & Partners and incumbent Kirshenbaum Bond & Partners.

McCann $%@king Erickson, Mother&@!#ing Tool for Purity Organic

Let’s face it, sometimes frustrations get the best of us, and pent-up anger just need to be released. Or in this case, unleashed from both barrels with double ought verbal buckshot.

McCann Erickson New York joined forces with Tool of North America’s Geordie Stephens to bring you a profanity laced tirade that’ll do Goodfellas proud. The slightly peeved businessman is brought down to earth by the goodness of Purity Organic juice.

Mother NY demonstrates the impulsive effects of TruTV

Sometimes television can be really intense, making the viewing experience a little less passive than usual. Mother New York has taken this to a new level in its campaign for TruTV, a station whose programming features real-life events so engrossing, they can apparently cause impulsive flailing and blurting out at the screen.

Spikes Asia Digital, Direct, Sales Promo Jury Announced

Spikes Asia has already released its jury list TV/Cinema, Print, Outdoor and Radio categories, and now the award show which has evolved into a three day Cannes-esque festival has announced their Digital, Direct & Sales Promotion Jury. The cool thing about it? Two of the jury members have recently been interviewed on ihaveanidea!

RECENTLY IN THE INBOX

DID YOU CATCH THESE STORIES?

One (very, very, long) last look at what CP+B has done for Burger King

OLDER INBOX STORIES