George Lois on the Creative Revolution

World famous. Legendary. Pretty damn accomplished. These are all ways to describe George Lois, one of the most iconic art directors in the history of the business. His career stretches back to the mid 1950s, and includes authoring a series of books, designing the most memorable covers of all time for Esquire magazine (many of which have been permanently installed in the Museum of Modern Art) as well as being inducted into the One  Club Creative Hall of Fame and Art Directors Hall of Fame.

Dominik Imseng, a copywriter /journalist /long-time ihaveanidea supporter from Zurich, Switzerland, had the honor of sitting down with with Mr. Lois for a fascinating video interview. If you call yourself a student of the ad industry, you owe it to yourself to give it a look-see.

If you’re looking to learn more about George Lois, be sure to check out his personal site.