TV has (finally) been trumped in Cannes’ Film category

Remember when BMW Films came out? So different, so unique was this “online mini-movie” that despite it having the word “film” in its name, it won glory at the 2002 Cannes Lions, not as a Film winner, but as the Cyber Grand Prix. Back then, “Film” meant TV or cinema spot.

Fast forward seven years to this very day. Tribal DDB Amsterdam has officially shattered what it means to be film by bringing home the Film Grand Prix at the 2009 Cannes Lions. Their masterpiece: “Carousel” for Philips. No double award like last year’s Cannes Film Grand Prix, where traditional “Gorilla” shared top honors with “Voyeur.” No “viral that was put on television for a really short time span in order to qualify for film” like “Evolution” the year before that. Nope, “Carousel” stands atop the mountain in Film in a completely online experience.

Ironically, “Carousel” is hawking television sets.