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“Cannes Zions” Promotes Israeli Advertising
Thanks to Adrants:
The Cannes Lions might be winding down (isn’t tonight usually the major party night?) but the Cannes Zions website is in full swing. This project is “kinda like our way of saying to the world “start paying attention to the Israeli advertising community,” says Dori Ben-Israel, head of Mizbala, a Tel Aviv based agency specializing in guerrilla marketing.
This should be extremely interesting to watch, especially since we at ihaveanidea just finished bringing Portfolio Night to the Middle East for the very first time. Who knows, maybe PN8 will take place is Israel! One look at Cannes Zions tells us the talent is obviously there.
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