Do you Digg this ad?

A few months ago Digg decided to ditch Microsoft’s ad platform and politely told them “we’ll take it from here.”

Digg now has announced a new type of ad platoform integrated into their very own core of user-submitted and rated content. Instead of just slapping in a banner into the content and charging advertisers a bulk fee, each campaign will be rated by the people in the same way that content is rated on right now.

The most interesting part about this whole affair is that the MORE people digg you the LESS you’ll pay. Unfortunately for crappy ad makers, that of course means that the worst your ads are, the more you’ll have to pay. And if you really really suck you’ll get the ad removed.

This is interesting becauase it motivated agencies and clients to create great campaigns, what’s even better is that you don’t need to wait for the glamour of Cannes to see if people like your ad, you just slap it up and Joe the Plumber will be rating your work in no time.

Will it work? I think we digg.