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“Opulence? I has it.” So does Grey NY and DirecTV
Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.
La Comu has Corona Light drinkers dancing in the moonlight
I gotta admit, when this new spot by Miami-based La Comunidad for Corona Light appeared in my mail earlier on, I was already humming the King Harvest one hit wonder, expecting to hear it as the ad’s soundtrack. Instead we’re treated to a lil’ Michael Franti and a beach scene much more livlier than we’re used to seeing in a Corona ad.
King of Shaves continues longstanding tradition of using sex to sell
In a startling announcement made in the UK recently, apparently sex sells. In this case, it’s selling razors and shaving products.
Now I for one don’t get terribly excited about shaving news; my five o’clock shadow takes about a week and a half to appear. But I suppose if I had a little more going on [...]
RECENTLY IN THE INBOX
Where Are They Working Wednesdays
Click 3X, the New York based full service studio “positioned at the intersection of entertainment, advertising, and technology”, (ooh, that’s surprisingly zingy for a press release) has announced the signing of three talented staffers to bolster its already impressive roster of post-production talent. The renowned Steve Holiner headlines the group, and will join the studio [...]
Kobe Bryant “kloses” things down with Vitaminwater
The Los Angeles Lakers are up two games to one on their historic rivals the Boston Celtics in the 2010 NBA Finals. This is thanks in no small part to Kobe Bryant’s ability to shut things down if need be, or as this ad for Vitaminwater quickly whipped up by LA based agency Zambezi calls [...]
- “Opulence? I has it.” So does Grey NY and DirecTV
- La Comu has Corona Light drinkers dancing in the moonlight
- King of Shaves continues longstanding tradition of using sex to sell
- WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
- Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
- Award Show Bedlam! ANDYs, Cannes Lions, Clios, Tomorrow Awards
- Where Are They Working Wednesdays
- SHOCKING NEWS: Crispin’s Burger King is crazy
- Rethink takes Toronto, opening up a shop in April
- Acclaimed ECD Yasmin Ahmad passes away
- A look behind Microsoft’s “Office 2010: The Movie”
- Some beautiful words on Scrabble’s “The Beautiful Word”
OTHER STORIES
- TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
- Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
- Grip Ltd. helps Budweiser show its World Cup colours
- Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…
- DDB Mudra has a healthy appetite for VW Beetle’s curves
- TBWA\Paris melts away the death penalty for Amnesty International
ALSO IN THE INBOX
Red Urban takes VW Golf out for a Sunday drive
180 Amsterdam has adidas on a World Cup “quest”MORE NEWS
WWD&S brings back the Wrath of Cannes for a fourth year… God help us all- Mother London makes Stella Artois green, retro and French once again
- JWT NY gives Jose Cuervo drinkers “a shot of adventure”
- Dentsu’s got Sapporo crammed full of Japan
- GJP: recommend Fallsview Casino for a feeling that lives on
- Sid Lee brings adidas World Cup action to a galaxy far, far away
- Victors & Spoils DISHes it out in space
LOOK WHO'S TALKING
cloveart says:
"Lets be honest. Does this campaign really make you really want to buy Gatorade?"ELSEWHERE ON IHAVEANIDEA...
CREATIVES: Andy Fackrell, Executive Creative Director, 180 Amsterdam
- Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
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