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creatives / interviews with top creatives from around the world
Rebecca Swift

Rebecca Swift

It’s not often you meet a creative with a PhD. A lot of ad industry education tends to come from the School of Hard Knocks – baptism by fire and learning to swim as you go. But there is a very real science to spotting trends in visual communications, and people who obsessively analyze those trends to figure out what will be the next big thing in advertising.

One of the key people doing this globally is Rebecca Swift, Head of Creative Planning at Getty Images and iStockphoto.

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Pierre Odendaal
Pierre Odendaal

South African born and raised Pierre Odendaal started his career at a turbulent time in his nation’s history. Politics were changing, new mediums were blossoming, and things like ‘digital’ — heck, even things like ‘Photoshop’ — had little meaning to the South African advertising industry. But Pierre was a curious child, fascinated by technology and design, and that curiosity turned into a career that has spanned more than twenty years and four continents.

Adam Kerj
Adam Kerj

This past February’s Super Bowl XLVII was memorable for a number of reasons, from having two brothers as opposing head coaches, to a highly praised halftime show. But the most unexpected surprise came when the stadium suffered a power outage in the third quarter. While most fans just sat there, waiting for the problem to resolved, one quick thinking advertising agency churned out an ad for one of its clients and sent it out into the Twitterverse within minutes of the blackout…

Michael Canning & Kieran Antill
Michael Canning & Kieran Antill

It’s like “Flight of the Conchords.” Except these two guys are Australians, not Kiwis. And they aren’t starving musicians, even if they have dipped their toe in the music video-making waters. Okay, it’s not like Flight of the Conchords at all. But Michael Canning and Kieran Antill are a creative couple of guys living in NYC. They just happen to be Executive Creative Directors at Leo Burnett New York, a new start-up-style branch of the network that was launched in the Big Apple in 2011.

Damon Stapleton
Damon Stapleton

I first met Damon at TBWA\Hunt\Lascaris in South Africa. Having just arrived in Johannesburg to launch The Saturn Return Project, unsure of my surroundings and jetlagged sideways, I did not have any guard up when a guy approached me and said, “Try this,” handing me a piece of ostrich biltong (akin to jerky). For some reason, I instantly trusted him and happily ate the biltong (and liked it!).

Ralph Watson
Ralph Watson

In 2010, San Fran super-shop Goodby, Silverstein & Partners opened up a Detroit office to better serve General Motors. As more work shifted to that office, they needed to find a creative director with the talent — and toughness — to help turn the fortunes of the car company around.

Last year, they chose Ralph Watson.

Marlena Peleo-Lazar
Marlena Peleo-Lazar

Yes, we know, clients are evil, or at least that’s what we keep telling ourselves. But for those of us who don’t believe that, we know there are a number of brands and businesses with a creative vision that rival that of our favourite boutique agencies.

Such is the case with international fast food giant McDonald’s, as well as with the company’s Chief Creative Officer, Marlena Peleo-Lazar.

Patrick O’Neill
Patrick O’Neill

Not everyone was born with the kind of passion for the industry that TBWA\CHIAT\DAY Executive Creative Director Patrick O’Neill was born with. Obsessed with advertising since childhood, Patrick already had a job before he even graduated from the Art Center College of Design, and has kept the upward trajectory ever since.

Graham Fink
Graham Fink

Graham Fink, Chief Creative Officer of Ogilvy & Mather China, has one of the most interesting careers in the business and he’s just getting started in Asia. Recruited to Ogilvy in early 2011, Graham has tackled the challenge of a new market with gusto, seeking and celebrating young local talent, adding a blend of expat talent into the mix and learning what works best for Chinese clients and consumers. Will his creative mission in China be successful?

Renata Florio
Renata Florio

Renata Florio is breaking multiple molds: the first being a departure from the Brazilian advertising industry for America and the second, joining U.S. Hispanic shop Wing as a its first female CCO. Renata is a successful Brazilian creative superstar, having won not one, but eight Gold Lions, as well as One Show awards over her 20-year career that has spanned top shops such as AlmapBBDO, F/Nazca Saatchi & Saatchi, DM9DDB, Publicis and Peralta StrawberryFrog.

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Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy