| 9:00am - 3:00pm
Registration at the Ritz-Carlton continues
10:00am - 11:00am
Life Beyond Live Action
Mark Tutssel
Deputy Chief Creative Officer
Leo Burnett Worldwide
As Executive Chair of the 2005 Clio TV Jury, Leo Burnett Worldwide Deputy
Chief Creative Officer Mark Tutssel will examine how to grab consumers
by the eyeballs. Mark will explore life beyond live action and explain
why film isn't always the answer in reaching today's media-savvy consumers.
10:00am – 4:00pm
Clio Exhibition Hall
10:00am – 5:00pm
All-day screening of the 2005 Clio TV Shortlist
Clio TV Shortlist Screenings are presented by Corbis, Official Image Sponsor
of the Clio Festival
11:00am - Noon
Geeks As Advertisers: A Creative Sketchbook
Colleen DeCourcy
Chief Creative Officer
Organic, Toronto
and
Julie Roehm
Director Marketing Communications
The Chrysler Group, Detroit
Now that you have all pitched a piece of online creative that started with
the words... “it’s a series of short films...” Let’s
talk about the internet as a viable platform for real advertising. It doesn’t
seem legit to you... I mean, come on... these internet guys don’t
know anything about advertising. But, your clients are digging it and they’re
asking you to ‘think integrated’. Colleen DeCourcy, Chief Creative
Officer at Organic and Julie Roehm, Director, Marketing Communications
at Chrysler - as well as Brandweek’s Auto Marketer of the Year -
will walk you through ideas you haven’t thought of, in a creative
sketchbook of online campaigns and strategies that they have done, hope
to do, or at least hope someone does, on the internet this year.
Noon - 12:30pm
Coffee Break
Sponsored by Inside Branded Entertainment
12:30pm - 1:30pm
Content & Contact - A Review
Ty Montague
Co-President/Chief Creative Officer
JWT, New York
Last year, Clio revolutionized the awards landscape by introducing its
ground-breaking Content & Contact category, recognizing the effective
marriage of content creativity and contact innovation. 2005 Executive Jury
Chair and founding jury member Ty Montague discusses the work that sets
the bar for advertising’s new direction.
1:30pm - 2:30pm
Billboard Magazine Q&A
Moderated by: Tamara Conniff
Executive Editor
Having recently relaunched Billboard Magazine with expanded editorial focusing
on the advertising and music lifestyle, executive editor Tamara Conniff
interviews music industry influencers for a high level Q&A session
focusing on the evolving relationship between music and advertising. Panelists
include John McCarus, Vice President of Creative Development for Alliance,
New York; and musical artist DJ Rap.
6:00pm – 1:00am
Television & Radio Awards Gala & Party
Clio's second night of awards ceremonies brings us back to the Jackie Gleason
as the celebration of creativity and innovation continues. Applaud the
year's best work and its creators (... will you be among them?). Following
the show will be a festival-closing party at yet another exciting South
Beach location.
Cocktails: 6:00pm – Hosted by Corbis
Awards Gala: 8:00pm
Post-Gala Champagne Toast: 10:00pm - Hosted by Corbis
Post-Party: 10:30pm – Hosted by Leo Burnett
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