Content & Contact Winners
May 17|2004

This was a new and incredible category. Call it viral, call it guerilla. It's very cool, it makes noise, and it's the future.


GOLD & GRAND CLIO
WIEDEN & KENNEDY NEW YORK
Client: Sega/ESPN
What it was? A viral blog, email, online marketing campaign. Kinda complicated too explain in 5 minutes right now. Pretty freaky actually.

GOLD
TBWA Japan
Client Adidas
What it was? A billboard with two hanging real soccer players playing football.

SILVER
LEO BURNETT, Chicago
Altoids
Online website/campaign

BRONZE

Dentsu Japan
Client: Goo

TBWA CHIAT DAY NY
Client: Absolut

GM PLANWORKS, Detroit
Client: Buick

DENTSU JAPAN
Client: J-Wave

DELOITTE CONSULTING
Client: Bullfighter

WIEDEN + KENNEDY
Client Nike (The Jordan Love Campaign)