YoungGun of the Month • October
Posted on
2008-Nov-21
at
02:42
This month we celebrate work from literally all over the world. Check out the great under-30 thinking from New Zealand, Sweden, Toronto, San Francisco and Cape Town.
Some of the October winners have aspirations even bigger than advertising stardom. A few have mentioned a desire to live beyond 120 years old.
Getting your fifteen minutes of fame, along with a t-shirt which reads "YoungGun of the Month - Fuckin' Talented" is as easy as clicking here and submitting your work.
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YoungGun of the Month (Professional) - October 2008 - WINNER
Name:
Antony Wilson
Iain Macmillan
Agency:
DraftFCB
Location:
Auckland, New Zealand
Craft:
AW: Copywriter
IM: Art Director/ look after the pens.
Name of Client:
Mitre 10
Name of Entry:
Sandpit
Favorite campaign of all time:
AW: This is Gravy, This is an Ox for Gravox.
Best way to procrastinate:
AW: Mega Man 9
IM: A badge Machine
What one word would other people use to describe you?
AW: Disagreeable
IM: Northern
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
AW: Rory McKechnie from the industry, and Bill Murray from outside. Ghostbusters. Greatest movie of all time.
IM: Muz from DraftFCB nz, the mighty boosh
Do your non-industry friends and family grasp what it is you do? How would they describe it?
AW: They all think I’m a news presenter.
IM: They think I sit around all day making badges.
What's your favorite medium and why?
AW: DM, ‘cause when you’re not just folding letters it’s the medium you can have the most fun with.
IM: DM/Ambient
What are your other creative outlets?
AW: Well I’m writing a novel. But I keep getting distracted by Mega Man 9.
IM: Seeing how long I can make $50 last in a pub.
Where in the world would you most want to work, aside from where you currently are, and why?
AW: Texas, because that’s how far I’d have to travel to find another ZZ Top fan.
IM: Gotham City. It has to be a laugh.
Favorite YOUTUBE video:
AW: An oldie but a goodie
Click here to see the work
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YoungGun of the Month (Professional) - October 2008 - RUNNER-UP
Name:
Lisa Fedyszyn
Jonathan McMahon
Agency:
Colenso BBDO
Location:
Auckland, New Zealand
Craft:
LF: Art Director
JM: Copywriter
Name of Client:
Alzheimer’s New Zealand
Name of Entry:
Tricks: Restaurant / Car / Change room.
Favorite campaign of all time:
LF & JM: Too many to list.
Best way to procrastinate:
LF: Playing table tennis.
JM: Going to afl.com.au, Cats Claw, or messandnoise.com
What one word would other people use to describe you?
LF: #*%^!
JM: Sextacular.
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
JM: From advertising: The bearded guy from the Skittles ad. Because I can’t grow a beard to save myself.
From outside of business: Shaun Micallef. Australian comedian, writer, actor, genius.
LF: Nick (our ECD) he’s the guy that reviews our work. And copy Jonno on the Shaun Micallef. Wet panty funny.
Do your non-industry friends and family grasp what it is you do? How would they describe it?
LF: Kind of. Working a lot.
JM: Most of my friends ask me how my graphic design is going. (because I studied that at university) I can’t be bothered correcting them anymore so I just go with it.
What's your favorite medium and why?
LF: Happy.
JM: The one with Patricia Arquette.
What are your other creative outlets?
LF: Baking chocolate brownies.
JM: Making up stupid answers for questions. See answer above.
Where in the world would you most want to work, aside from where you currently are, and why?
LF: Anywhere with amazing beaches. Water and sunlight makes me happy.
JM: Anywhere without beaches. I burn easy.
Favorite YOUTUBE video:
LF: The Will Arnett/Olsen Twins sex tape sketch from Human Giant, but that seems to have been removed from youtube. However it can be found here.
JM: I second that. But also love this Captain Ahab music video.
Click here to see the work
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YoungGun of the Month (Professional) - October 2008 - RUNNER-UP
Name:
Sanjiv Mistry
Agency:
Ogilvy
Location:
Cape Town, South Africa
Craft:
Copywriter
Name of Client:
The Times
Name of Entry:
Hyperlinks
Favorite campaign of all time:
Dulux - Any colour you can think of
Best way to procrastinate:
Watching TV, surfing the net, sleeping, developing a sudden interest in things I wouldn't ordinarily want to do. Like baking or cleaning behind the fridge.
What one word would other people use to describe you?
Short
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
Advertising: Tony Davidson / Kim Papworth
Outside advertising: A.A. Gill
Do your non-industry friends and family grasp what it is you do? How would they describe it?
"You're a copywriter?"
"Yup."
"Wow, that must be really interesting. Intellectual property is so
fascinating. Somebody's got to fight those DVD pirates, right?"
What's your favorite medium and why?
Don't have a favourite. Ideas are ideas, no matter the medium.
What are your other creative outlets?
Cooking, then figuring out ways to get my girlfriend to do the cleaning up.
Where in the world would you most want to work, aside from where you currently are, and why?
New York, London, Hong Kong. Big cities with amazing food.
Favorite YOUTUBE video:
Dramatic Chipmunk. It's quite old, but it cracks me up every time.
Click here to see the work
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YoungGun of the Month (Student) - October 2008 - WINNER
Name:
Carl Fredrik Jannerfeldt & Tomas Jonsson
School:
Berghs School of Communication
Location:
Stockholm, Sweden
Craft:
TJ: Art Director
CJ: Copywriter
Name of Client:
Doritos
Name of Entry:
We dont like banners / The stuff you like
Favorite campaign of all time:
TJ: The next one
CJ: Tough one. I'd like to think that the best campaign of all time hasn't been done yet. But when it shows up it's probably going to look very different from anything we consider as advertising today.
If you weren’t in advertising what would you be doing?
TJ: Inventor
CJ: Chef
In 100 years what is the one thing you’ll be remembered for?
TJ: Probably the one I want people to forget the most.
CJ: Hahaha that's a perfect answer.
Best way to procrastinate:
TJ: Pretend it doesn't exist
CJ: Get a hangover.
What one word would other people use to describe you?
TJ: Calm
CJ: Duracell
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
TJ: Subservient chicken / McGyver
CJ: Paris Hilton and Paris Hilton. She is a walking talking kick-ass 360 integrated campaign with virals and everything. All based in my favourite medium.
Do your non-industry friends and family grasp what it is you do?
TJ: Not a chance
CJ: They watch Mad Men so, not really.
What's your favorite medium and why?
TJ: Reality
CJ: Reality
Click here to see the work
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YoungGun of the Month (Student) - October 2008 - RUNNER-UP
Name:
Don Connell
Naeem Walji
School:
Humber College, Creative Advertising BAA
Location:
Toronto, Canada
Craft:
DC: Copywriter
NW: Art Director
Name of Client:
Swiffer
Name of Entry:
Floors So Clean
Favorite campaign of all time:
DC: It may never have been a campaign, but I would be remiss if I neglected to mention John Caples’ mail order masterpiece for the U.S. School of Music (“They Laughed When I Sat Down At The Piano”). I had the tremendous good fortune of Caples’ ad being the first true long copy advertisement I ever read and thank goodness. Caples’ piece is engrossing, powerful and conveyed to me almost singlehandedly the infinite potential of copywriting in the advertising medium.
NW: The Sears Christmas hugs campaign, which has been running for a couple years. I’m not sure which agency created it, I’m not even sure if its won any awards. I love it because it effectively tells a story of what many families hope to experience during the holiday season. It's that key insight and emotional benefit that I think makes this campaign so great.
If you weren't in advertising what would you be doing?
DC: Hopefully making music. I like to think I’d be very happy playing my guitar for dimes on a street corner near you. Matter of fact, you might still catch me doing that. Only now I’m asking for quarters.
NW: Trying to get into advertising.
In 100 years what is the one thing you'll be remembered for?
DC: I’d love to be remembered for being 122 years old. Since that isn’t going to happen though, I hope that when I retire I have at least one campaign to my name that someone feels is worthy of being in an advertising textbook, so I might inspire another student some day.
NW: After 7 years of postsecondary school, and a very large student debt, I think I’d be remembered for my eagerness to learn, or my ability to dodge my creditors.
Best way to procrastinate
DC: While it might sound slightly backwards, I believe the best way to put off doing something (particularly something that requires creativity) is to do something that’s still creative, but is only peripherally related to what you’re trying to put off in the first place. That way, you still feel a sense of having accomplished something, even if you complete nothing of actual value. I’ve written almost an entire album worth of original songs to put off writing a 30 second jingle.
NW: Just hanging with some friends enjoying a randomly picked beer that no one has heard of.
What one word would other people use to describe you?
DC: Caffeinated
NW: Passionate
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
DC: I hate to be “this guy”, but there are honestly too many people in the advertising industry for me to choose just one. Paul Lavoie, Ignacio Oreamuno, my professors (definitely my professors) the list goes on an on. As far as outside the business is concerned there’s no contest, it has to be my fiancé. I’ve always believed that there is nothing more important in the life of a creative person, then someone who is willing to listen to your ideas and give you 100% honest feedback. They’re one in a million and if you find one, be sure to hold on to them.
NW: At this point, it would have to be my professors. They’ve inspired me to grow personally, professionally, and most of all creatively. Outside of that, generally the people I interact with on a daily basis. When given a brief, we have to look somewhere for direction on how to talk to the target, what messages will they respond to, or not. I draw on the people around me for these insights in order for my creative to be effective.
Do your non-industry friends and family grasp what it is you do?
DC: Absolutely, because I won’t stop talking about it.
NW: A lot of the time I’m still referred to as a designer, but my friends and family are beginning to see the thinking that goes into a project before actually executing it.
What's your favorite medium and why?
DC: I can say without a doubt that while I definitely love something about every medium, I have always had a particular fondness for guerilla advertising. To me, guerilla represents unlimited potential. When anything and anyone can be (or take part in) an ad, then our only restraint, our only boundary, is our creativity. Oh, and my apologies to anyone who just moaned.
NW: My favorite medium to execute on would have to be print. I feel it’s like the Art Directors domain. My favorite medium to come up with ideas for is Guerilla, which I also think is the most challenging. It’s about finding a possibility within a medium that no one else sees, that’s what really intrigues.
Click here to see the work
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YoungGun of the Month (Student) - October 2008 - RUNNER-UP
Name:
Jeremy Stewart
David Gordon
School:
Miami Ad School - San Francisco
Location:
San Francisco, United States
Craft:
JS: Art Directioneer
DG: Copywriter
Name of Client:
OFF!
Name of Entry:
OFF! Disease Awareness Posters
Favorite campaign of all time:
JS: Sony Bravia
DG: Nike, "Take it to the next level."
If you weren’t in advertising what would you be doing?
JS: Traveling.
DG: Starve to death trying to become a novelist.
In 100 years what is the one thing you’ll be remembered for?
JS: First person to visit inner space.
DG: Living to be 125.
Best way to procrastinate:
JS: Watch youtube!
DG: I play foosball.
What one word would other people use to describe you?
JS: Squiggly
DG: Optimistic
Who inspires you creatively? One person from the advertising industry, and one person from outside of the business.
JS: Those peeps at T.A.G., J.R.R. Tolkien.
DG: Alex Bogusky and Chuck Palahniuk.
Do your non-industry friends and family grasp what it is you do?
JS: Try explaining that you go to MIAMI Ad School in San Francisco.
DG: They have an idea. But they mostly smile and nod politely when I tell them about my work.
What's your favorite medium and why?
JS: Screen printing. It's nice to see ink meet paper. You can do a lot with a few colors.
DG: It would have to be digital. There is so much room to grow in this relatively new medium. I believe agencies are only beginning to understand how to tap the Internet's potential.
Click here to see the work
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YoungGun of the Month • August
Posted on
2008-Sep-11
at
10:57
We’re back again with another installment of YoungGun of the Month – August edition. This time around we’re seeing talent from New Zealand, Malaysia and the United States.
All of the award winning work can be found below and along with a detailed fantasy from Y&R creative team Matt Sellars & Cory Bellringer about working in an Amazonian tree hut serviced by carrier pigeons.
Getting your fifteen minutes of fame, along with a t-shirt which reads "YoungGun of the Month - Fuckin' Talented" is as easy as clicking here and submitting your work.
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YoungGun of the Month (Professional) - August 2008 - WINNER
Name:
Matt Sellars
Cory Bellringer
Agency:
Y&R
Location:
Auckland, New Zealand
Craft:
M: Copywriter
C: Art Director
Contact:
M: matt_sellars at nz.yr.com
C: cory_bellringer at nz.yr.com
Name of Client:
Microsoft
Name of Entry:
Anti-Virus DM
If you could live in anywhere in the world, besides where you’re living now, where would you live?
M&C: It’s unanimous – we’d live in a tree hut somewhere in the Amazon rainforest and get briefs flown in by pigeons and have baboons deliver our ideas to the suits. (In the weekends we’d fly back to civilization, obviously)
If you weren’t in advertising what would you be doing?
M: Another desk, another building…
C: Still drilling that sewer tunnel under the motorway
What one word would other people use to describe you?
M: Jibba–jabba
C: Dreamer
Do you have any other creative outlets?
M: Weekend builder (kind of…)
C: My fiancé
Click here to see the work
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YoungGun of the Month (Professional) - August 2008 – RUNNER UP
Name:
Lydia Lim Eu Mei
Agency:
Saatchi & Saatchi, Malaysia
Location:
Malaysia
Craft:
Art Director
Contact info:
leediyah at hotmail.com
Name of Client:
Silverfish Books
Name of Entry:
Page Numbers Campaign - Affair, Candlestick, Liberty, Psycho
If you could live in anywhere in the world, besides where you’re living now, where would you live?
Japan. The diverse and rich cross cultures is just too intriguing - Japan's modern yet traditional, wild yet conservative, the design scene is amazing and I love sushi.
If you weren’t in advertising what would you be doing?
Psychology? Baking cupcakes?
What one word would other people use to describe you?
Quirky
Do you have any other creative outlets?
I’m quite a game geek
Click here to see the work
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YoungGun of the Month (Student) - August 2008 – WINNER
Name:
Ana C. Galvez
School:
Art Institute of California-San Diego
Location:
San Diego
Craft:
Graphic Design
Contact Info:
anac_galvez at hotmail.com
www.anacristinagalvez.com
Name of Client:
Monster.com
Name of Entry:
Monster Posters
Favorite Campaign of all time:
Absolute Vodka - The Absolute bottle.
Famous tagline that best describes you:
Intel Inside
If you could live in anywhere in the world, besides where you're living now, where would you live?
I was born and raised in Guatemala, where I would spend my weekends at a lake called Atitlan. It would be a beautiful place to live.
If you weren't in advertising what would you be doing?
My passion for communication arts is broad. I like advertising just as much as design and photography. I would work hard to succeed in any of those industries.
If you ever have kids will you encourage or discourage them to get into the business?
I would encourage them to pursue their own passions, although I would love for them to share mine.
Click here to see the work
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YoungGun of the Month (Student) - August 2008 – RUNNER UP
Name:
Peter Delgado
School:
Art Institute of California San Diego
Location:
San Diego
Craft:
Graphic design
Contact info:
delgadodesign at gmail.com
Name of Client:
Gold's Gym
Name of Entry:
Damn you look good
Favorite campaign of all time:
1984 Apple's Macintosh Commercial
Famous tagline that best describes you:
Burger King "Have it your way" 1973
If you could live in anywhere in the world, besides where you're living now, where would you live?
It would be inspiring to live in Geneva Switzerland. The look and feel of the country is amazing.
If you weren't in advertising what would you be doing?
Probably trying to make some kind of music with some friends in a garage.
If you ever have kids will you encourage or discourage them to get into the business?
It would be fascinating to see children of mine get into the creative arts. If my children show any creative ability I would eagerly encourage them to pursue the creative arts. Ultimately it's up to them to follow their own dreams and desires.
Click here to see the work
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YoungGun of the Month • July
Posted on
2008-Aug-26
at
10:48
Welcome to the first of what is going to be a regular feature on here on ihaveanidea: the YoungGun of the Month winner's profile.
This honor is awarded every month to professionals and students by your friends at the YoungGuns International Advertising Awards. Currently winners are being selected by the very talented Josh Lancaster of Colenso BBDO Auckland.
Entries are accepted on a monthly basis. The rules to enter are quite simple for the professionals: at least one member of the creative team must be under 30, the ad must have run that month and scam/ghost ads are not allowed. And it's even more simple for the students - just send in your best work.
And best of all, it's free to enter. Winners receive the respect of their peers, bosses/future bosses, an official certificate and a "YoungGun of the Month - Fuckin' Talented" t-shirt.
CLICK HERE TO ENTER YOUNGGUN OF THE MONTH
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YoungGun of the Month (Professional) - July 2008
Name:
Kate Catalinac
Agency:
Saatchi & Saatchi New Zealand
Location:
Wellington, New Zealand
Craft:
Copywriter
Name of Client:
NZ Army
Name of Entry:
Toy Soldiers
Famous tagline that best describes you:
It’s the tuna we reject that makes us the best (John West)
If you weren’t in advertising what would you be doing?
Shark-watching with Rodney Fox
If you ever have kids will you encourage or discourage them to get into the business and why?
Discourage – advertising is no place for kids.
In 100 years what is the one thing you’ll be remembered for?
Being Emma Catalinac’s twin sister.
Best way to procrastinate:
Home and Away Omnibus.
CLICK HERE TO DOWNLOAD KATE'S AWARD WINNING CAMPAIGN
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YoungGun of the Month (Student) - July 2008
Name:
Zac Sax
School:
Miami Ad School
Location:
New York
Craft:
Copywriter
Favorite campaign of all time?
Ogilvy Canada's New and Improved Diamond Shreddies. It's fun, it's self-mocking, it makes me like cereal.
If you could live in anywhere in the world, besides where you're living now, where would you live?
LA. Everybody there looks happy.
Favorite YouTube video?
There's one of me being punched by another writer in Miami. Other than that I don't spend too much time on the site.
What one word would other people use to describe you?
Awesome. I think.
Who inspires you creatively?
One person from the advertising industry, and one person from outside of the business. Outside of the business would be easy, Aimee Bender, fiction writer. Killer work. Inside, I'd have to say David Droga, he's the most likely to make me laugh with an ad.
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Name:
Todd Grinham
School:
Miami Ad School
Location:
San Francisco
Craft:
Art Director
Name of Client:
Nicorette
Name of Entry:
Smokinglung.com
Favorite campaign of all time?
TDA did a poster for Cannondale mountain bikes years ago. It was just a q-tip with mud on it, but that one ad started a chain of events that led me to ad school. And I second Zac's pick, Diamond Shreddies is my kind of humor.
If you could live in anywhere in the world, besides where you're living now, where would you live and why?
I grew up in Ohio, so it's going to take some time before California loses its shine.
Favorite YouTube video:
I usually start my day with this
What one word would other people use to describe you?
At the moment, nocturnal.
Who inspires you creatively? Name one person from the advertising industry, and one person from outside of the business.
Too many to name in the industry (easy way out? maybe). Outside, all my favorite musicians.
CLICK HERE TO DOWNLOAD TODD & ZACK'S AWARD WINNING CAMPAIGN
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